Artificial intelligence. We all hear about her. Unless someone has spent a season on Mars and is only now back on the blue planet, this is one of those “buzzwords” hard to ignore.
Data. After decades in the imagination of different generations, heralded either as a promise or as a threat to humanity, AI is finally beginning to demonstrate its true applications in the real world. And several factors are contributing to that: supercomputers with a gigantic processing capacity, cloud computing, increasingly sophisticated algorithms, and especially large, enormous amounts of data, or if not, they will not call it Big.
When we ask Siri if it will rain tomorrow, do a Google search, or accept a Netflix recommendation for the next series that will occupy our nights, we are making use of artificial intelligence, even if we don’t realize it.
In addition to influencing our lives as consumers, AI is also beginning to reveal the significant impact it can have on the management of organizations and the way they operate internally. An example of this is the millions of Kiva robots that manage Amazon warehouse operations every day or the fact that a company with more than 125 years like General Electric relies on artificial intelligence tools to predict when its industrial equipment will go. To need maintenance.
Is AI Only For Large Companies?
Until now, investment in AI was barely within reach of the pockets of large organizations, particularly digital-native ones, such as Amazon or Google, that develop and apply the technology in internal R&D projects. But things are rapidly changing.
Also, common companies of all shapes and sizes are beginning to consider artificial intelligence to solve their real problems and improve the management of their businesses.
Due to the exponential growth of AI, startups and young companies are among those whose probability of adopting the technology more quickly is greater, especially when compared to more traditional companies that are still beginning their digital transformation process.
According to an Accenture study presented at the Davos 2018 forum, if all companies invest in Artificial Intelligence and human-machine collaboration systems in the same proportion as large corporations, they will increase their income by 38% and increase their employment rate by 10% until 2022.
How Can AI Help Run My Business?
From marketing and sales to human resources and accounting, there are several aspects in which artificial intelligence can help improve the management of companies.
AI Helps You Better Understand Your Customers
One of the secrets to increasing sales is knowing how to read the data. And AI systems manage to do it like nobody else. No human being, not even the best employee of the year, would process the amount of data necessary to draw valid and useful conclusions about consumer interactions. But by using an AI system that analyzes the customer base, compares behavior, and traces purchase histories makes it possible for professionals to understand their audience better, identify trends, and anticipate moments of greater search.
AI Helps Make Forecasts For The Management Of Your Business
Through the analysis of gigantic amounts of data, it is possible to anticipate changes in the market and detect changes in consumption patterns. The predictive power of current AI systems already allows companies to know with a high degree of accuracy which products are most likely to be sold and which ones should have less search.
This information is extremely useful for any company, particularly in inventory management, not only because it avoids wasting resources but also because it allows having the products with the most output always in stock without ever losing a sale. In addition, an AI system realizes the current performance of your business and manages to foresee the evolution of the results.
AI Helps Automate Delayed Tasks
Is time money, right? And it is especially precious in small teams, with a lot to do but few resources, a fairly common scenario in startups and SMEs. That is why all help is welcome, especially when it allows you to streamline administrative work.
With recourse to systems equipped with AI, it is possible to automate time-consuming and repetitive tasks and processes that are highly exposed to human error. By letting AI take account of these tasks, employees gain time to dedicate themselves to higher value-added functions, team workflows become simpler, and company productivity increases.
These are just some examples that illustrate the benefits and competitive advantages that companies can gain if they are willing to explore the different possibilities artificial intelligence brings.
The journey to the era of artificial intelligence is still beginning, so the most important thing is to start looking today for the tools that will prepare your business for tomorrow. But if you still do not have a solution that uses this technology in the management of your company, it is not a reason to panic. We will give you a help.