Email marketing is the most promising and profitable marketing tool in online marketing. However, it can only be successful if constantly questioned and optimized. Failures
Category: MARKETING
What Is Marketing Automation? Definition Of Marketing Automation
Marketers have many tasks: creating campaigns, setting up emails, generating and processing leads, maintaining databases. Marketing management should be as efficient as possible. Therefore, many
Brands Are Spending More And More Money On Influencer Marketing
78% of marketing managers increased their investments in influencer marketing this year… How do these brands see this new era of influencer marketing? What is
Ranking Factor Security: Google Includes HTTPS In SEO
It has long been an oracle, but now Google has said itself in a blog post: Security is a ranking factor. The search engine giant
Loyalty Strategies: “Toxicity, Out. Generosity, Inside”
Something is wrong with the relationship between brands and their customers. Despite most companies’ efforts into their loyalty strategies, 60% of consumers consider that loyalty
How To Measure The Performance Of Agencies Now?
The rapid acceleration of some key trends in the marketing industry during the COVID pandemic has posed a particular challenge to the way clients remunerate
Complaints and claims in the delivery process
Complaints can become opportunities for improvement for any company, as they help us locate problems and improve procedures. Today I am going to tell you
Communication Agencies 2021: People, New Plans And The Same Objective
We always tell ourselves that the future is in our hands. We think, with goodwill, that work pays and experience is a degree. We, therefore,
Conscious Business: An Opportunity For Marketing
On August 19, 2019, 181 CEOs of the world’s largest corporations – Apple, Amazon, Coca-Cola, Microsoft or Pfizer, to name a few – signed the
How you can benefit from conversion tracking
Conversion tracking – a very important term for advertisers in e-commerce. The success of advertising measures can be assessed much better with the help of
