Email can be a powerful internet marketing tool. However, it is important to learn to use it effectively and especially correctly. You should avoid the most common mistakes that inexperienced marketers make.
Table of Contents
1. You Are Sending Emails To Unconfirmed Subscribers
In all developed countries, e-mail communication is regulated by law. This is mainly about protecting consumers from unsolicited mail.
Therefore, it is important that every single subscriber of your newsletter confirms their interest in sending emails from your company. Otherwise, you could get into trouble with the trade inspection and also get a hefty fine.
2. You Are Sending Emails To The Old Database
If your email database is older than 6 months and you have not sent any e-mail to it, it may happen that your subscribers do not remember that they signed up for a mailing list.
So once you decide to start email marketing and build your database, it shouldn’t be too long before your subscribers receive your first newsletter. You should also observe regular intervals between individual emails. Users will get used to it and expect your newsletter.
3. You Are Sending A Mass Email With Dozens Of Subscribers
If you want to piss off your subscriber, send them an email in a copy with dozens of other subscribers. Many companies make this mistake and lose many potential customers. After all, you wouldn’t like it if someone got your email without your knowledge. Therefore, if you no longer use special applications designed for mass sending of e-mails, then at least add your subscribers to the bcc.
4. You Are Not Clearly Identifiable As The Sender
The recipient of the e-mail must immediately identify the sender. The same goes for the subject. The user needs to know who is communicating with him.
5. You Do Not Check The Texts Before Sending
There is nothing worse than an email full of errors. Even if your newsletter is perfect in terms of content, you still haven’t won. Grammatical and stylistic errors will turn off a large number of customers. Always read the text one after the other. And it will be best if someone else reads it after you.
6. Your Lines Are Wrong Or Not Working
When you have already aroused the customer’s interest and he would like to learn more about you and your products, he comes across a broken link. That’s the end of him. After all, no one will search for information on their own.
And if he does so and you are not in the first position in the search engine, you have lost a customer. Therefore, before sending the newsletter to the public, it is necessary that you go through all the links several times and check whether they work or whether they lead to the place you want.
7. You Are Missing The Option To Unsubscribe From The Newsletter
Just as every user must confirm their interest in receiving the newsletter, you must give them the option to unsubscribe from this subscription. This option should be visible, simple and definitive. However, if the user is again interested in joining your mailing list, his previous opt-out should not be an obstacle and he can log in again.
8. Your Newsletter Is An Attachment In The Image
Sending newsletters as images in an e-mail attachment is also not the right way. This way, the subscriber can only view the image, but there are no links to it, and most likely this email will be considered spam. Therefore, it is advantageous to send HTML emails.
9. You Don’t Test, Why Not?
Many marketers don’t know that their strategy could be better if they didn’t just learn from their own mistakes. Email is ideal for testing different versions of campaigns. Before sending the newsletter to the entire mailing list, test several subjects, different content, several types of graphics and images and send these versions to a small number of people. According to this test, you will find out which of the versions was the most successful and effective. Send it to all subscribers and you will see that the results will be much better.
10. You Don’t Evaluate Campaigns
Have you sent a newsletter and don’t see any activity? If you say to yourself “So what,” then it will not help you much. Email campaigns should be evaluated so that you can detect potential problems and avoid them next time. If you do not track the activity of your subscribers, your campaigns will never be handled professionally.
Also Read: Social Marketing As An Awareness Tool