Online shopping is popular among all age groups. No wonder. More and more online stores are emerging and competition in product sales is increasing. However, online marketplaces build trust and provide their buyers with great opportunities to buy exactly what they are looking for and at great prices. So why shop online, and what makes e-commerce better than a traditional brick-and-mortar store?
Table of Contents
1. Huge Selection And Variety Of Products
Physical stores have limited stock. They only keep the things that are the best sellers. There are many different reasons that affect product availability. A local dealer is also trying to sell his limited stock. When shopping online, one seller can create a diverse assortment of products from different manufacturers. This is, for example, a huge advantage when buying electronics. Up to 63% of shoppers shop online because they can browse and select products based on their tastes and the latest trends. Quite simply, you can find truly endless possibilities on the Internet.
2. Convenience And Shopping From Anywhere
Online shopping is incredibly easy. You don’t have to prepare for it or leave your comfortable couch, while you can visit up to 20 stores at once. Let’s face it, many people like to shop during their working hours and pretend to be working. You can also shop via your mobile phone, for example, on a bus or tram. This is also why this method saves time, is easily accessible, and you can shop basically 24/7.
3. Better Prices With Discount Coupons
The purpose of online shopping is not only the availability of a wide range of different products. Many websites also offer a lower price than in a regular store. They have lower operating costs. There are also several options for comparing prices in different stores. Merchants in e-commerce regularly offer discounts on various products, thus trying to get ahead of their competition.
4. No Sales Pressure Or Crowds
We all know it – you walk into a store and the sales people flock to you like bees on honey. In addition to the fact that this contact is probably annoying to you, many times they try to lure you into buying additional items that you do not need. So sometimes we go to the store to buy one thing, but return home with another three or four (useless) items. The purpose of online shopping is to take this pressure off the customer and make shopping easier. On the Internet, you can leave and return at any time without being forced into any conversation.
Most of us also hate crowds and long lines. This is sometimes unavoidable at sales points. In a crowded area, shopping becomes a challenging task. The problem is also the unavailability of the goods you are looking for or even parking. You definitely don’t have to deal with that on the Internet.
5. Clear Information About Products And Sellers
When a customer visits an online shopping platform, he gets clear information about the product he wants to buy. The user will also know whether the product is environmentally friendly or not, what it is made of, or what experiences people who have already tried it have had with it. Up to 35% of customers visit online platforms to review products they want to buy. In a brick-and-mortar store, you must rely only on your own judgment and the advice of the salesperson.