We live in a digital ecosystem in which consumption patterns have drastically changed: any product or service is subject to immediate evaluation by our customers. Many digital transformation strategies are based on innovating and adapting to a competitive, global and changing environment. Any mistake can have a high reputational cost for our company and immediately reflect sales.
From an organizational perspective, however, we pay less attention to how we do things. Many times with statements such as “in this company, this has always been done like this” or “this is impossible to change” take us away from a correct definition of the problem we want to solve.
Face The Innovation Processes In Our Company
Thomas Alva Edison in 1881 gave us all an excellent lesson: the problem was not to improve the technology that already existed: the candle. The problem was generating light. And specifically, how to generate light in a more efficient, durable, and affordable way.
And with this same idea, we must face the innovation processes in our company that allow us to correctly meet the real challenges that we face in the middle of the information age.
But we live in a time where we have tools to do everything, simply, totally online, and with very similar characteristics on paper. So: what is the best tool for my organization among all the ones I have available? Do they all comply with the functionalities that they promote? Do they work well together? Can they go further?
The generic answer for all of them is the set of tools that best suits your problem or your need, adequately integrated. But do we know the correct answer to this question?
With digital tools, it happens today as with “intoxication” in the information sector: an excess of versions not consistently accurate about any event, making it difficult to find a truthful record of events. It is what the Internet allows: many approaches that are not always objective about everything that happens around us.
And with digital tools, a similar phenomenon happens: we have a considerable number of them, and some solve the same problems in apparently different ways.
How To Choose?
Defining the problems shortly and straightforwardly will allow us to have a set of potential answers that are also simple and short, on which we can work.
Then it’s time to decide in the best way possible. And here the digital tools are critical in the process: we must try several that meet the starting requirements that we have defined and choose those that keep the problem simple and offer a simple solution without excessive contemplation: if the tool we are evaluating makes it easier a process, we are worth it. And if it makes it more difficult, it is not worth us.
You will be able to follow the program remotely, without having to travel, you will participate in the class interacting with teachers and classmates.
Because choosing the right tool can be the difference between designing a light bulb or simply creating an oil candle: both give light, both improve the wax candle in performance and efficiency, but from totally different approaches and with very uneven scalability.
Also Read: What Is Marketing Automation? Definition Of Marketing Automation
