Digital transformation involves a new way of communicating with its employees and customers, and the adoption of new tools to reach as many people as possible.
Internally: Creating A Digital Culture
Natives of the digital age, young employees have grown up with the Internet and a laptop in hand. Hyper-connected, collaborative and fans of innovation, they demand not only the use of many more technologies in their daily business, but also more transparency and a much more flexible hierarchy.
This new way of working, more flexible and mobile, requires companies to embrace a ” digital culture ” where employees feel armed with the appropriate tools to do their job, but also listened to.
This point is particularly important because “Generation Y” is quickly demotivated if it does not feel useful and valued. However, with their strength of communication on the Internet and social networks, fulfilled employees are the best ambassadors of a company.
Take Care Of Your Brand Image
Indeed, a positive image has become extremely important for businesses.
First to recruit the best elements in the midst of a talent war. The big Tech companies like Google, Apple or Facebook, which are among the most powerful brands in the world, have understood this well and offer their employees more than attractive working conditions (video games and ping-pong tables for to relax, slides to get around, free cafeterias, etc.).
The objective is not only to pamper its workforce but to build a strong identity around its brand .
In an ultra-competitive environment where customers are king, and where consumers are increasingly suspicious, a positive and authentic image is more important than ever to gain their trust. Companies must therefore ensure that they project an attractive image.
Digital Tools For Better Communication
Internally and externally, SMEs can open up to the use of the Cloud, collaborative work platforms (Slack, Office 365, Google +, Yammer, Lync, etc.) which allow communication and exchange of information. in real time, or any other instant messaging solution, diary sharing tools, task management, timetables…
Both employees and customers must be able to communicate with SMEs through several channels and devices, whether websites, social networks, blogs, chatrooms, mobile applications, SMS or even standard messaging WhatsApp.
To take a further step towards targeted and relevant communication, SMEs can implement new e-marketing methods, based on geolocated advertising, the use of data to establish profiles, or predictive marketing to anticipate customer desires.