If what we want is to improve the state of health of the page to achieve greater visibility in search engines and, therefore, generate a greater volume of organic traffic, it is important to carry out an SEO audit to find out in what state the project is about a series of SEO parameters. Although many desktop and online tools help detect possible incidents that affect the positioning of our website, below, we will focus on some browser extensions that help us carry out the audit. The elements to be audited and optimized can be divided into four blocks:
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- SEO Toolbar: this extension for Firefox, in addition to being very useful for the analysis of the competition, allows access to different keyword research tools. We only have to enter the keyword (as it appears in the image below) and select the tool we want.
- If you want to identify the main competitors and what strategies they are following at the SEO level, we can use some tools such as:
- Wappalyzer: this extension for both Chrome and Firefox determines what technology the competition is using. we can know what CMS, framework, or library a certain competitor uses.
- SEO For Chrome: with this extension, we can have the basic indicators of a site with just one click. What interests us most is the number of indexed pages according to the main search engines, backlink data, traffic, and social statistics.
- CheckMy Links: the operation of this extension is very simple and provides us with information about the status of the links on the page. Broken links will be marked in red, and fixing the issue will be a priority.
- HTML5 Outliner: another very simple extension that helps us to identify in a very simple way how the content is structured on a certain page. It shows us exactly how the HTML5 headers of the page are placed.
- Meta SEO Inspector: it is one of the essential extensions since it not only shows us all the metrics of the page but also alerts us if any are missing or if they exceed or do not reach the length recommended by the search engines.
- Canonical Inspector: this extension informs us through an icon in the navigation bar if the URL includes the canonical tag. Remember that the rel=canonical tag indicates the preferred version of a set of dynamically generated URLs, for example, with the user session or with the search.
- Nofollow: this extension, although its main function is to highlight nofollow links, what we find most interesting is that we can configure it to inform us through a pop-up window when a certain page includes the nofollow and no-index meta tag.
- Majestic SEO Backlink Analyzer: First of all, to get the most out of this extension, having a user account in the Majestic SEO software is interesting. For each page, the extension will show us great information about backlinks. We can highlight: the number of links to the page and the domain and the number of domains that point to the page and the analyzed domain.
- Mozbar: this extension is very useful for accessing important off-page metrics of a particular page while browsing. Very useful functionality is that we can configure it to show us the authority of the domain and the page for each Google result.